Every new gTLD applicant will want to announce their extension. Members promote each other on LinkedIn, so every announcement reaches further for a fraction of the cost.
The problem
When ICANN's next round starts delegating new gTLD strings, every applicant will want to tell the world about theirs and encourage registrants to register a domain name.
Most will rely on accredited registrars to get the word out. Registrars have no obligation to do anything for free for new Registries, and major registrars now charge just to list a string. New Registries will look for alternatives that cost less.
Promotion has a price. Participative promotion between applicants lowers that price and works better, as long as every participant plays the game.
How it works
For a small annual fee, an applicant joins the Network and is listed as a member. Every member agrees to engage with the others' posts about their strings on LinkedIn, a network built for professionals.
The power of a LinkedIn post lies in how many people engage with it. Coordinated participation raises a string's visibility far beyond what one company can reach alone. The same method can extend to other networks such as X.
A press release, a blog post or a LinkedIn update about their new domain name extension.
Fellow members like, comment, question, repost, or repost with their own thoughts, following the published participation method.
Each member does the same for the others, so every string in the Network benefits from the group's combined audience.
Other members participate in, question, like, share and comment on Vant Nexus's press releases, blog posts and LinkedIn publications about its new extension.
In return, Vant Nexus engages with other members' posts whenever they talk about their own extensions. Every member benefits.
Connections create engagement. Engagement creates visibility. Visibility drives awareness and adoption of your new gTLD.
Benefits
Project goals
Become the world's leading collaborative marketing community for new gTLD applicants, through coordinated LinkedIn engagement, peer-to-peer advocacy and cost-effective collective communication.
A thriving network of 100+ new gTLD applicants working together to accelerate the adoption and success of the next generation of domain extensions.
A collaborative community where applicants amplify each other's announcements during the launch phase of ICANN's next round.
Likes, comments, shares, discussions and questions on members' content, generated by fellow applicants.
A structured peer-to-peer promotion ecosystem as a cost-effective alternative to traditional advertising.
Introduce new gTLDs to potential registrants, partners, registrars and industry stakeholders through coordinated campaigns.
Applicants from diverse sectors exchanging support, insights and promotional opportunities, with relationships that last beyond the application phase.
The premier destination for announcing, promoting and discussing new gTLD strings before and after delegation.
At least 100 participating applicants, creating a network effect that raises the value of membership for everyone.
Build on the Network's long-standing reputation while modernizing its platform, content and community model for the next generation of gTLDs.
Don't forget to follow fellow members of The gTLD Network on LinkedIn. This is where it all starts.MEMBER GUIDANCE
Membership
A simple annual investment gives you access to a community-driven promotion ecosystem where every member both contributes to and benefits from the group's collective visibility.
100 applicants is the Network's membership objective
Annual membership
$800 USD / year
per applicant
Secure payment through PayPal.
By purchasing, you agree to the Terms and Conditions.